Mobile First Approach

A business that maintains a website is more likely to receive traffic just by simply being there. And according to Google and Nielsen, 73 percent of mobile searches trigger additional action and conversion while 55 percent of purchase-related conversions occur within one hour of an initial mobile search. Make sure your website is mobile friendly.
Mobile technologies have become an important platform to conduct business, generate leads and support operations. Mobile platforms are changing rapidly, as new devices, uses and operating systems have been introduced by the market making mobiles preferred computing devices.
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side.
For small businesses just getting started, there’s no need to set up your business processes and transform them later. You can future-proof your organization from the word go. Building a 21st-century business on stickies and handwritten ledgers just isn’t sustainable. Thinking, planning, and building digitally sets you up to be agile, flexible, and ready to grow.
mobile platforms enable work to happen wherever and whenever. And robust data programs that fuel machine learning and artificial intelligence technologies provide organizations with insights to drive more accurate decisions around sales, marketing, product development and other strategic areas.
"As they embark on digital transformation, many companies are taking a step back to ask whether they are really doing the right things."
Digital transformation helps an organization to keep pace with emerging customer demands now and, if sustained, in the future. Digital transformation enables an organization to better compete in an economic landscape that’s constantly changing as technology evolves. To that end, a digital transformation strategy is necessary for any business, nonprofit or institution that seeks to survive into the future.

What Are the Benefits of Being Mobile-First?

Beyond driving your digital transformation to success, being mobile-first has many other benefits, probably too many to name. Desktops don’t travel (unless you’re the guy that sets up an entire computer in Starbucks, but that’s another story). Mobile devices such as cell phones, tablets, and watches are used for shopping, surfing the internet and social media while on the go. A business that is mobile-first has built a culture of providing the best experience possible on these devices while being virtually anywhere in the world at any time.
Being Ahead of the Game. Did you know that some millennials are not only embracing the mobile-first culture but a culture of mobile-only? Do you have a computer still or do you work and live completely from a phone and a tablet? The companies that transform themselves into digital organizations will become market leaders and those that don’t transform, struggle to survive. To achieve the same, CIOs and business leaders have a huge responsibility for digital transformation.
"To stay ahead of the game digital transformation is a must step to be taken."

Easier Communication. Mobility creates easier communication for all parties, employees and customers alike. Being able to quickly find a chatbot using your cell phone is a lot faster than calling a hotline and waiting to be connected. Video conferencing while on the go makes work-life balance easier for remote employees. The list of communication enhancements is endless.

Relationship Building. Mobile devices are used for relationships. Whether it be through social media or a chat application, conversations and connections happen through mobile. Your business should be building relationships with consumers by speaking their language.

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